At University Ford North of Durham, we believe car buying should be simple, stress-free, and tailored to you. That’s why we created our “It’s All About U” program—because at our dealership, it truly is all about you. From unbeatable deals to personalized service, here’s what sets us apart.
What “It’s All About U” Means
Our “It’s All About U” philosophy is more than a tagline—it’s the standard for every interaction at University Ford. Whether you’re shopping for a new Ford, a Certified Pre-Owned vehicle, or a quality used car, our focus is on making the experience seamless, transparent, and rewarding for you.
What It Means for You
When you visit University Ford, you’re not just another customer—you’re part of our community. Here’s how we put you first:
Unbeatable Value
With our Price Match Guarantee, if you find a better price elsewhere, we’ll beat it—or give you $1,000. That’s how confident we are in offering you the best deal on the market.
Unmatched Service
Think of our team—sales, finance, and service—as your personal advisory board. We provide guidance, expertise, and support with knowledge, respect, and zero pressure, ensuring you feel valued every step of the way.
University‑Level Selection
Explore our extensive selection of new Ford models, Certified Pre-Owned (CPO) vehicles, and quality used cars. Every vehicle comes with a transparent history report and has passed rigorous inspections to give you peace of mind.
Unshakable Trust
With nearly a century of roots and over four decades as University Ford, we’ve earned a reputation for reliability, value, and community service. When you buy from us, you’re partnering with a dealership built on trust and long-standing relationships.
Our $1,000 Price Match Guarantee
At University Ford, we don’t just talk about putting customers first—we back it up. Our Price Match Guarantee means that if you find a better price on the same vehicle at another Ford dealer, we’ll beat it—or give you $1,000. That’s the kind of confidence and commitment you can expect when a dealership is built on the idea that everything we do is all about U.
Why This Matters
Your time is valuable. Your money is important. And your trust? We take that seriously. With our Price Match Guarantee, you can shop knowing you never have to wonder if you got the best deal—you did. It’s that simple.
Experience University Ford North of Durham
From unbeatable pricing to exceptional service and a selection that fits your lifestyle, University Ford North of Durham makes car buying truly about you. Stop by today and see why our community trusts us for nearly a century.