Why the 2024 Ford F-150 is America’s #1 Pickup Truck

If you’re looking for a pickup, consider the 2024 Ford F-150. This buyer’s guide will walk you through its price, features, performance, and more.

2024 Ford F-150

Few vehicles are as quintessentially American as the Ford F-150. More than just a workhorse, the 2024 model brings together function, comfort, and tech features to provide an overall exciting driving experience. So if you’re in the market for a new pickup, the 2024 Ford F-150 is certainly worth considering. 

How much does the 2024 Ford F-150 cost? 

The 2024 Ford F-150 has a large price range that’s the result of a bunch of different trim levels and customizations. The pickup’s Manufacturer’s Suggested Retail Price (MSRP) starts at $38,960 and can go all the way up to $84,495. Here’s a breakdown by trim level:

Trim

Price

XL

$38,960

STX

$45,995

XLT

$49,725

Tremor

$66,345

Lariat

$67,390

King Ranch

$75,840

Platinum

$75,840

Platinum Plus

$84,495


These prices don’t include the electric F-150 Lightning, which we’ll cover in a special section below.

Updates to the Ford F-150 for 2024

Last year, the F-150 underwent a refresh: tweaked grilles, new lights, updated wheel design, and more. Basically, Ford took the famous F-series profile and made it more refined. One particularly popular innovation for 2024 was the Pro Access Tailgate feature, which makes it easier to access the bed while a trailer is attached. And let’s not forget the standard engine upgrade to a turbo V-6, with the option for a V-8 or hybrid V-6 upgrade if necessary. 

In terms of safety features, the 2024 model is the first F-150 to sport the Blue Cruise hands-free driving feature. The infotainment system also got an upgrade. 

Finally, off-road truckers will find the returning Tremor model to be a breath of fresh air. This rugged take on the F-150 includes a new front bumper design, updated grille, and the ability to add on a front-mounted winch and accessory light bar. 

2024 Ford F-150: Features, specs, & performance

Powertrain & performance

The 2024 Ford F-150 has several engine options to ensure you have the power and performance you need. Here’s a breakdown of engine options and their horsepower:

Engine

Performance

Twin-turbo 2.7-L V-6

325 horsepower

5.0-L V-8

400 horsepower

Twin-turbo 3.5-L V-6

400 horsepower

3.5-L V-6 + electric motor (hybrid)

430 horsepower


All engine options come paired with a 10-speed automatic transmission. In terms of driving range, you get roughly 700 miles per tank. Additionally, the onboard generator keeps power flowing at job or camping sites, or for power during outages. 

The 2024 Ford F-150 can hit 60 mph in just 5.3 seconds, although this rate varies depending on which engine you’re driving. 

Ford F-150 towing capacity

The 2024 Ford F-150 has a maximum towing capacity of 13,500 pounds. This power is only available through the 400-hp twin-turbo V-6. 

Fuel economy

The 2024 Ford F-150’s gas mileage depends on which engine you’ve got running under the hood. Here’s a breakdown of different gas mileages according to the EPA: 

  • 2.7-L V-6: 20 mpg city, 26 highway
  • 3.5-L V-6: 18 mpg city, 24 highway
  • 5.0-L V-8: 16 mpg city, 24 highway
  • Hybrid powertrain: 22 mpg city, 24 highway

Interior features

The F-150’s interior features include plenty of storage cubbies and space to move around. The front seats can be folded down to create a mobile workplace, and there’s an optional onboard generator that makes 7.2-kW of power. 

Infotainment & connectivity

In terms of tech features, the F-150 sports a 12.0-inch infotainment display running Ford’s Sync 4 software. This software provides over-the-air updates for software releases, as well as real-time traffic and weather updates. 

Apple CarPlay, Android Auto, and a Wi-Fi hotspot come standard. Available add-ons include SiriusXM radio and a Bang & Olufsen stereo system. 

Safety features

Standard safety features on the F-150 include automated emergency braking with pedestrian detection. There’s also the ability to add on lane-departure warning with lane-keeping assist, adaptive cruise control, and BlueCruise hands-free driving. 

Warranty & maintenance coverage

Ford’s limited warranty for the F-150 covers three years or 36,000 miles, and their powertrain warranty covers five years or 60,000 miles. No complimentary Ford service or maintenance is included. 

2024 Ford F-150 Lightning

Although the bulk of this article is on the gas-powered Ford F-150, we’d like to briefly call attention to the F-150 Lightning, Ford’s all-electric take on the pickup. 

Starting at a $93,290 Manufacturer’s Suggested Retail Price (MSRP), the F-150 Lightning runs on two electric motors and an all-wheel drive generating 452 horsepower with the standard range battery, and 580 horsepower with the extended range battery. The Lightning is as fast as the name suggests: hitting 60 mph in 4.0 seconds. 

In terms of tech features, the F-150 Lightning includes a larger, 13-inch infotainment screen and standard BlueCruise assisted driving.

2024 Ford F-150 trim levels

The 2024 Ford F-150 is offered in seven trim levels. Here are the essential features of each one. 

XL

The base-level F-150 has all the essentials for both work, play, and safety while having an affordable MSRP. These features include a backup camera, automatic high beams, and seating for up to six people.

XLT

The XLT trim includes the base features of the XL, but adds alloy wheels, a Wi-Fi hotspot, and a few more safety features. 

Lariat

The Lariat trim is probably the most popular F-150 trim level because it offers a helpful medium between luxury and performance on the one hand, and cost on the other. The interior includes leather seating, a larger touchscreen display, and an available Bang & Olufsen premium sound system. 

King Ranch

The King Ranch adds more comfort and style to the base models, with standard heated and ventilated seats, a heated leather steering wheel, and ambient interior lighting. 

Platinum

If power and performance are your top priority, you should give the Platinum a look. With a strong fuel economy, polished 20-inch wheels, and LED fog lights, you’ll be able to drive the Platinum under any and all conditions. 

Limited

The Limited trim offers a perfect combination of luxury and power, with a standard powertrain that makes 450 horsepower under the hood, and leather upholstery on the inside. The Limited trim also sports 22-inch aluminum wheels, adaptive cruise control, and a 360-degree camera. 

Raptor

This trim level takes power and performance to new heights, running on the EcoBoost V-6 that generates 400 horsepower and 510 lb-ft of torque. Although light on tech features, the standard Terrain Management System and Torque-on-Demand transfer case make this the most attractive option for rugged, off-road driving. 

Final thoughts on the 2024 Ford F-150

If you’re looking for a new pickup, you should at least consider America’s #1 truck. The 2024 Ford F-150 has enough optionality for you to make it your own. So whether performance, style, or affordability are your top priorities, the F-150 should serve you well.

And if you want to take an F-150 for a test drive, schedule an appointment with University Ford North today.